Coquitlam Centre caters to a primary market of afffuent, young suburban families. 63% of households have children living at home.

Primary Shopper Profile
• 35 – 54 years of age
• Average household income: $72,000
• Average length of visit: 68 minutes
• Amount of average spend: $85.00
• 68% of shoppers live within 15 minutes of Coquitlam Centre
• 90% of shoppers reside in the Tri-Cities (Port Moody, Port Coquitlam, Coquitlam)
• 30% of shoppers live closer to a competitive mall but choose to shop at Coquitlam Centre instead

Shopping Clusters
The Coquitlam Centre shopper falls into one of five middle and upper-middle class clusters:
• Suburban Affluent
• Suburban Upscale Families
• Suburban Younger Families
• Urban Young Singles
• Town Upscale

Target Marketing Demographics
Coquitlam Centre’s marketing and advertising efforts are directed at two primary demographic profiles;
• Primary: Ages 35 – 54 yrs, Female skew, Children living at home
• Secondary: Ages 18-24 yrs, Teenagers & Young Adults